Namma Choice was founded with a clear purpose — to give recognition and market access to India’s artisans, especially women and rural creators, whose work often remains unseen in mainstream commerce.

We started small, with the idea of “Healthy India, Wealthy India,” combining homemade products with crafts. Through market testing, we realized that food and crafts together would limit our growth and focus. That pivot became our strength. We chose to specialize in what truly matters — cultural and artisanal products.

Our research revealed a powerful truth: while India has one of the richest craft and cultural legacies in the world, the sector remains largely unorganized and overlooked by modern e-commerce. We saw this gap as an opportunity — not just to sell products, but to celebrate culture, empower artisans, and preserve heritage.

This vision shaped Namma Choice into what it is today: India’s First Cultural Market. A platform where products are curated state-wise and category-wise, where every item carries its story, and where culture is valued alongside commerce.

Along the way, we have earned recognition as a DPIIT Certified Startup and through the Karnataka Startup Cell. We have also achieved significant early traction, proving that cultural commerce is not just needed — it is wanted.

Namma Choice began in 2023 with a vision to build India’s first cultural marketplace for artisans and rural creators.
By 2024, we gained national recognition through Startup India, Startup Karnataka, and secured trademark protection for our brand.
In 2025, we strengthened our foundation with D-U-N-S® verification, MCA compliance, and the creation of our Google Play developer account, preparing for global digital expansion.

Now, as we step into our next launch phase, Namma Choice is ready to publish its mobile app, expand across India and global markets, and empower over 1000+ artisans and creators with opportunities to showcase their heritage to the world.

Our belief is simple: every product has a story, and that story deserves to be heard. In an age where technology and AI can replace many things, one truth remains unshakable — our culture cannot be replaced.

Namma Choice is not just a marketplace. It is a movement to empower women, uplift rural artisans, and bring India’s cultural diversity to the world in an organized and accessible way.

✨ Thank you for being part of our journey. We invite you to celebrate culture with us — to support artisans, embrace heritage, and make every purchase a story worth telling.



Founder & CEO
Basavaraj Hosakoti